Comments on: Consumers Vs. Designers and Corporate Heads – Case of the Tropicana OJ Containers

By: Garrett

Garrett — Sat, 25 Apr 2009 21:24:06 +0000

I want to boycott supermarkets until this minimalism craze is over. They all look generic. Aside from Pepsi and Tropicana, Kraft cheese jumps out as the worst offender: http://www.joehribar.com/wordpress/files/2009/04/kraft_cheese_7.jpg

By: msyvon

msyvon — Thu, 12 Mar 2009 23:38:21 +0000

also: am a fan of arial.

By: msyvon

msyvon — Thu, 12 Mar 2009 23:38:06 +0000

the new design is reminiscent of th generic products of the 70s.

the design is smart in that you can see the juice glass from the side as well as the front.

for the record: i only drink the florida’s natural brand from the supermarket b/c i like that it’s all us produce and the company buys oranges from independent groves. now. the package TELLS me that. whether it’s true, whether i want to know if it’s true is another thing.

for the record: yeah, the new design looks like it’s riding a wave that will be past before long.

By: billb

billb — Mon, 09 Mar 2009 22:21:52 +0000

and that’s why I suck

By: Patrick

Patrick — Fri, 06 Mar 2009 00:35:11 +0000

Sorry, Bill. Not Helvetica. If it were, there would be an ascender on the lowercase 'a' and the 'c' would have longer arms. It is similar though. It is more similar to Futura really except the 'c' has short arms. But it is very easy to confuse the two.

By: billb

billb — Thu, 05 Mar 2009 23:04:05 +0000

Since the documentary “Helvetica” I’ve been seeing this font used more and more, like everywhere. And quite frankly I’m over it! It’s just a cheap attempt to appeal to the hipster market…or are hipsters the ones coming up with the new tropicana design and don’t know anything but helvetica?

By: JustSheaNo

JustSheaNo — Thu, 05 Mar 2009 01:11:57 +0000

that last bit should have said “…changing all the road signs in order to make them less clear.”

By: JustSheaNo

JustSheaNo — Thu, 05 Mar 2009 01:10:17 +0000

My initial reaction to the re-do was “oh-modern!” But the longer I stood there, the more I disliked it. I don’t need more reminders that the soda company owns the orange juice company. I also don’t need to spend extra time deciphering the real information on the box and the fake information on the box. 100% juice is not the same as 100% orange.

I am happy to embrace change when change is for the better, but this is like changing all the road TO make them less clear.

By: PCS

PCS — Thu, 05 Mar 2009 00:26:34 +0000

My Pepsi post is coming up next…

By: David

David — Wed, 04 Mar 2009 21:08:27 +0000

Bottom line: can we drop the whole sideways text thing? Top to bottom, left to right. That is how we read. And really, do we need to “re-brand” Pepsi? Do people not know what it is?