New GAP Logo

6 Oct 2010, 9:48am

GAP has decided to redesign their logo:

Well, that didn’t turn out well. This looks like it was designed by a corporate committee. “Hey, Helvetica is still hot, right? Use that. And, hey, tack on a blue box somewhere so that people can still relate to the old logo. OK, gotta go play golf!”

Really bad.

Too easy.

  |  1 Comment  |   TAGS:  Design Stuff:

Chit Chat

by Horrible Logos  |   7 Oct 2010, 3:47pm  |  

They only gave me $5, what did you expect?

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