New GAP Logo

6 Oct 2010, 9:48am

GAP has decided to redesign their logo:

Well, that didn’t turn out well. This looks like it was designed by a corporate committee. “Hey, Helvetica is still hot, right? Use that. And, hey, tack on a blue box somewhere so that people can still relate to the old logo. OK, gotta go play golf!”

Really bad.

Too easy.

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Be Consistant – REVISED

12 Aug 2009, 4:16pm

Remember that post about the timeline of both Pepsi and Coca-Cola logos? Well, there is an update…

Coke vs. pepsi revised

Still interesting…

(via Brand New)

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The Evolution of Corporate Logos

7 Oct 2008, 10:42am

Holly kay-wrap! Here is an awesome collection of a bunch of large corporation logos and how they have changed since the companies began. This is pretty sweet (and comes to us via Metafilter).