New GAP Logo

GAP has decided to redesign their logo:

Well, that didn’t turn out well. This looks like it was designed by a corporate committee. “Hey, Helvetica is still hot, right? Use that. And, hey, tack on a blue box somewhere so that people can still relate to the old logo. OK, gotta go play golf!”

Really bad.

Too easy.

Be Consistant – REVISED

Remember that post about the timeline of both Pepsi and Coca-Cola logos? Well, there is an update…

Still interesting…

(via Brand New)

The Evolution of Corporate Logos

Holly kay-wrap! Here is an awesome collection of a bunch of large corporation logos and how they have changed since the companies began. This is pretty sweet (and comes to us via Metafilter).